TBWA Groupe Agence de communication de l'année

Everything we do is guided by our core strategic philosophy : Disruption.

Disruption defines a vision.

It helps us break free from category conventions.

It creates new platforms for growth.


Disruption Day is our proprietary process, during which we put our philosophy into practice.



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    ALK / Allergen immunotherapy owes nothing to chance: The disruptive idea

    An impact that is both rational and emotional:

    – A medical discourse through “allergenic immunotherapy” which pays respect to allergology, a medical specialty in its own right.

    – And a touch of emotion brought by the representation of a child.

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    IPSEN / Acromegaly: The disruptive idea

    Erasing the stereotypes from awareness campaigns, in order to maximize impact and create a memorable message:

    – A powerful hook encourages clicks and ensures the success of the viral strategy.

    – A humorous and intriguing tone, without neglecting the patients.

    – A unique message shared by real patients and supported by a patient association.

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    ROCHE / #JEMIMPOSEQUAND: The disruptive idea

    Pro-health arguments have no impact on 15-18 years olds. So how do we raise awareness of the risk of lung cancer and encourage teenagers not to smoke or quit smoking?

    – Through a social media contest to show that there are other ways to stand out without having to smoke

    – By using social networks and 2 YouTube influencers, Ilyes and Miss Gloria.

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    ASPEN / Anesthesia: The disruptive idea

    Giving a differentiating image of a new world leader in anesthesia by going beyond the product communication and by valuing the “art” of an anesthesiologist.

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    MSD / Diabetes type 2: The disruptive idea

    Using the products unique and specific mode of action, “kidney pathway”, creating an impact and proposing a shift of paradigm: the elimination of glucose.

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    MSD / Oncology / Let's break cancer together: The disruptive idea

    – Development of MSD’s corporate commitment to Oncology, as its pharmaceutical brands are better known than its corporate one.

    – Introduction of a proactive and committed approach corresponding to the expectations of patients and caregivers is legitimized by therapeutic progress of new treatments.

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    MSD / HPV / Opinion of a gynecologist: The disruptive idea

    Using a youtube influencer, Lea Choue to talk about HPV vaccination for females aged 11 to 14. As a result, HPV vaccination increased by 3 points across 10 months in France.

    MSD: Website dedicates to HPV

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    Decapeptyl : the disruptive idea

    Breaking away from conventional features and patient based communication by using a communication strategy founded on clinical benefit and relevance. Through the omission of conventional elderly male portraits and illustrating the physician treatment journey, empathy and understanding of practice attitudes is demonstrated.

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    France Psoriasis : the disruptive idea

    No, Psoriasis is not a contagious disease! Fighting misconceptions about a supposedly contagious disease via a powerful and confronting visual is easier and more impactful than words themselves.

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    GE Healthcare : the disruptive idea

    Moving from a host of undifferentiated services to a personalized offer. Rather than proposing a ‘catalogue’ of generic service options, value was added to General Electric’s HealthCare service offerings through an à la carte segmentation, defined according to specific client needs.

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    Sigvaris : the disruptive idea

    From product benefits to consumer benefits. Rather than highlighting the actual product -compression stockings – we decided to address the topic via the target audience and a strong but often ignored consumer insight – venous insufficiency often triggered by pregnancy. This delivers relevance to users/patients.

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    Mars Bleu : the disruptive idea

    The power of simple words. A pharmaceutical company that dares to address colon cancer screening using simple and colloquial language, together with prevention messages from healthcare authorities.

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    MSD Vaccines /I demand: The disruptive idea

    On the principle of “I accuse” of Emile Zola, the campaign “I demand” highlights the different levels of requirements for vaccinations, according to patients and doctors. MSD Vaccines provides everyone with an answer by promoting a clear level of requirement.

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    Nestlé Health Science / Renutril® Energie + - proteins your capital forms: The disruptive idea

    Inspiring campaign for patients 75+ and their caregivers.

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    MedDay Pharmaceuticals / International launch of the institutional and environmental campaign: The disruptive idea

    Refocusing the conversation on possible metabolic pathways in addition to the subject of inflammation in order to identify new therapeutic targets for neuroprotection and neuronal restoration.

    Signature: Dare to explore.

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    Mylan/ Dymista®/ What if the worst gift was the Christmas tree? : The disruptive idea

    The key visual that breaks the common codes on hay fever (often associated with flowers and nature). A Christmas tree that everyone adores becomes the N° 1 public enemy.

Our network

TBWA /Worldhealth
Chicago New York Great britain Belgium Malaysia South Africa Sydney Melbourne Japan Mexico Colombia Brazil Argentina Singapour Indonésia Philippines China Dubai India Spain Portugal Germany Denmark Greece Russia Finland Austria Netherlands New Zeland South Korea Hong Kong Turkey Poland Norway Italy Hungary Czech Republic


Mathieu Goumain Deputy General Director [email protected]
Dima Al Malawi International Deputy Managing Director [email protected]
Alain Sivan President / CEO [email protected]

Our partners

Our expertise

  • Market Dynamic Analysis

    Making sense of figures, and transform them to become actionable knowledge
  • Strategic Business Consulting and Market Access

    Thinking as our clients to solve their strategic business challenges and Development of value propositions and articulations for payers and authorities
  • Scientific Strategy Transformation

    Using scientific dataset to position the brand appropriately
  • Medical Content Ideation

    Developing relevant key message matrices and compelling storyflows
  • Brand Identity Generation

    Develop unique visual and verbal identity for the brand
  • Promotional Creative Development

    Condensing strategy and messaging into an single-minded umbrella
  • Multichannel Touchpoints Definitions

    Choosing the right mix to be most effective in delivering messages and content through the therapeutic pathway
  • Digital Design and Connectivity

    Ensuring that all communications are seamlessly relevant in today and tomorrow’s methods of communication, and applicable to patient and physician journeys
  • Brand Events and Motivation

    Generating excitement amongst those who the brand will impact
  • Internal Communications

    Generating excitement amongst those who the brand will impact
  • Sales Force Activation and Training

    Helping train, motivate and incentivise the human-face of the company
  • Global Connectivity

    The seamless implementation or adapation of strategies, campaigns and initiatives across the world through our network

Our clients

Contact 50/54 Rue de Silly, 92100 Boulogne Billancourt
+33 1 49 09 80 36
[email protected]