An impact that is both rational and emotional:

– A medical discourse through “allergenic immunotherapy” which pays respect to allergology, a medical specialty in its own right.

– And a touch of emotion brought by the representation of a child.

Erasing the stereotypes from awareness campaigns, in order to maximize impact and create a memorable message:

– A powerful hook encourages clicks and ensures the success of the viral strategy.

– A humorous and intriguing tone, without neglecting the patients.

– A unique message shared by real patients and supported by a patient association.

Pro-health arguments have no impact on 15-18 years olds. So how do we raise awareness of the risk of lung cancer and encourage teenagers not to smoke or quit smoking?

– Through a social media contest to show that there are other ways to stand out without having to smoke

– By using social networks and 2 YouTube influencers, Ilyes and Miss Gloria.

Giving a differentiating image of a new world leader in anesthesia by going beyond the product communication and by valuing the “art” of an anesthesiologist.

Using the products unique and specific mode of action, “kidney pathway”, creating an impact and proposing a shift of paradigm: the elimination of glucose.

– Development of MSD’s corporate commitment to Oncology, as its pharmaceutical brands are better known than its corporate one.

– Introduction of a proactive and committed approach corresponding to the expectations of patients and caregivers is legitimized by therapeutic progress of new treatments.

Using a youtube influencer, Lea Choue to talk about HPV vaccination for females aged 11 to 14. As a result, HPV vaccination increased by 3 points across 10 months in France.

MSD: Website dedicates to HPV

Breaking away from conventional features and patient based communication by using a communication strategy founded on clinical benefit and relevance. Through the omission of conventional elderly male portraits and illustrating the physician treatment journey, empathy and understanding of practice attitudes is demonstrated.

No, Psoriasis is not a contagious disease! Fighting misconceptions about a supposedly contagious disease via a powerful and confronting visual is easier and more impactful than words themselves.

Moving from a host of undifferentiated services to a personalized offer. Rather than proposing a ‘catalogue’ of generic service options, value was added to General Electric’s HealthCare service offerings through an à la carte segmentation, defined according to specific client needs.

From product benefits to consumer benefits. Rather than highlighting the actual product -compression stockings – we decided to address the topic via the target audience and a strong but often ignored consumer insight – venous insufficiency often triggered by pregnancy. This delivers relevance to users/patients.

Rare diseases need experts, even more than the others. This series of webcasts dedicated to neuroendocrine tumours allows practitioners involved in NET treatment to ask top experts questions about these rare tumours.

Even patients with cardiovascular risks and who are sedentary can be guided back into practicing beneficial physical activities. Such was the idea of this physical activity coaching application targeted specifically towards hypertensive and diabetic patients, which takes into account the medical and motivational characteristics of these groups, who are often not particularly active.

Rheumatology explained by rheumatologists. A series of videos showcasing ‘a day in the life’ of rheumatologists in their practice, in order to help better orient young interns along their professional path. An original approach for a pharmaceutical company intended to help add value to the profession and support a community of practitioners.

The power of simple words. A pharmaceutical company that dares to address colon cancer screening using simple and colloquial language, together with prevention messages from healthcare authorities.

Behind each cancer is a patient – delivering meaning to the ‘heterogeneous’ product offerings of TEVA Oncology throughout every step of the patient treatment journey.