+Decapeptyl : the disruptive ideaBreaking away from conventional features and patient based communication by using a communication strategy founded on clinical benefit and relevance. Through the omission of conventional elderly male portraits and illustrating the physician treatment journey, empathy and understanding of practice attitudes is demonstrated.
+France Psoriasis : the disruptive ideaNo, Psoriasis is not a contagious disease! Fighting misconceptions about a supposedly contagious disease via a powerful and confronting visual is easier and more impactful than words themselves.
+GE Healthcare : the disruptive ideaMoving from a host of undifferentiated services to a personalized offer. Rather than proposing a ‘catalogue’ of generic service options, value was added to General Electric’s HealthCare service offerings through an à la carte segmentation, defined according to specific client needs.
+Sigvaris : the disruptive ideaFrom product benefits to consumer benefits. Rather than highlighting the actual product -compression stockings - we decided to address the topic via the target audience and a strong but often ignored consumer insight – venous insufficiency often triggered by pregnancy. This delivers relevance to users/patients.
+IPSEN NET on the Net: the disruptive ideaRare diseases need experts, even more than the others. This series of webcasts dedicated to neuroendocrine tumours allows practitioners involved in NET treatment to ask top experts questions about these rare tumours.
+CARDINAL : the disruptive ideaEven patients with cardiovascular risks and who are sedentary can be guided back into practicing beneficial physical activities. Such was the idea of this physical activity coaching application targeted specifically towards hypertensive and diabetic patients, which takes into account the medical and motivational characteristics of these groups, who are often not particularly active.
+RHUMATO'LIB : the disruptive ideaRheumatology explained by rheumatologists. A series of videos showcasing ‘a day in the life’ of rheumatologists in their practice, in order to help better orient young interns along their professional path. An original approach for a pharmaceutical company intended to help add value to the profession and support a community of practitioners.
+Mars Bleu : the disruptive ideaThe power of simple words. A pharmaceutical company that dares to address colon cancer screening using simple and colloquial language, together with prevention messages from healthcare authorities.
+TEVA Oncology : the disruptive ideaBehind each cancer is a patient - delivering meaning to the ‘heterogeneous’ product offerings of TEVA Oncology throughout every step of the patient treatment journey.
TBWA /WorldhealthChicago New York Great britain Belgium Malaysia South Africa Sydney Melbourne Japan Mexico Colombia Brazil Argentina Singapour Indonésia Philippines China Dubai India Spain Portugal Germany Denmark Greece Russia Finland Austria Netherlands New Zeland South Korea Hong Kong Turkey Poland Norway Italy Hungary Czech Republic
Sean Yap International Operations Director
Alain Sivan Président CEO +33 1 49 09 80 36
Mathieu Goumain Operations Director France
Market Dynamic AnalysisMaking sense of figures, and transform them to become actionable knowledge
Strategic Business Consulting and Market AccessThinking as our clients to solve their strategic business challenges and Development of value propositions and articulations for payers and authorities
Scientific Strategy TransformationUsing scientific dataset to position the brand appropriately
Medical Content IdeationDeveloping relevant key message matrices and compelling storyflows
Brand Identity GenerationDevelop unique visual and verbal identity for the brand
Promotional Creative DevelopmentCondensing strategy and messaging into an single-minded umbrella
Multichannel Touchpoints DefinitionsChoosing the right mix to be most effective in delivering messages and content through the therapeutic pathway
Digital Design and ConnectivityEnsuring that all communications are seamlessly relevant in today and tomorrow’s methods of communication, and applicable to patient and physician journeys
Brand Events and MotivationGenerating excitement amongst those who the brand will impact
Internal CommunicationsGenerating excitement amongst those who the brand will impact
Sales Force Activation and TrainingHelping train, motivate and incentivise the human-face of the company
Global ConnectivityThe seamless implementation or adapation of strategies, campaigns and initiatives across the world through our network
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+33 1 49 09 80 36
+33 1 49 09 80 36